Thursday, May 24, 2012

creativity

I happened upon this via Twitter: The 100 Most Creative People in Business 2012.

My favorite on here was #97 Carla Schmitzberger who is the President of Havianas, which you may remember as my favorite flip flop brand. The focus was on how to build a global fashion business, and I liked this Q&A:

How do you bring innovation to a category like footwear? 
"The Havaianas flip-flop's uniqueness is its simplicity, but we have a group that works five years ahead to identify different technologies and shapes. One of our biggest successes is the Slim, which is simply a narrow strap. Is it breakthrough innovation? No. But it appeals to the customer enough that our competitors copied it."
 Here is my newest flip flop want:  
 

No comments:

Post a Comment